PAC-12
15506
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PAC-12

About This Project

As an athletic conference representing 12 prestigious universities on the West Coast of the United States, the Pac-12 member universities host thousands of international students from China every year pursuing undergraduate and graduate degrees.

In 2017, Fullreach partnered with the Pac-12 to create and manage a “student reporter” program, engineered to provide special interaction and engagement with Chinese students going to school in the conference. The program was launched in March 2018, with Arizona State University student Chenxi Zhao selected as the student reporter of the initial pilot program.

Fullreach trained and managed Chenxi, working with him on-site at the 2018 Pac-12 Men’s Basketball Tournament to provide localized coverage to fans in China as well as fellow Chinese students in the U.S.

KEY
RESULTS

AT THE EVENT, CHENXI FLOURISHED AND PROVIDED FANS ON THE ACCOUNT WITH GREAT, ENTERTAINING COVERAGE

OUR TEAM WAS PROUD TO WORK WITH CHENXI AND EXCITED TO HAVE BEEN ABLE TO GET THE PROGRAM OFF THE GROUND WITH A SUCCESSFUL FIRST RUN

CHENXI HAS BEEN ABLE TO USE THE EXPERIENCE TO GROW HIS CAREER IN SPORTS MEDIA IN CHINA SHORTLY AFTER GRADUATION

Fields of Specialization

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High Quality Support

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