The Harlem Globetrotters
60
portfolio_page-template-default,single,single-portfolio_page,postid-60,bridge-core-3.1.6,qode-page-transition-enabled,ajax_fade,page_not_loaded,,qode-theme-ver-30.4.1,qode-theme-bridge,disabled_footer_top,disabled_footer_bottom,qode-portfolio-single-template-5,wpb-js-composer js-comp-ver-7.6,vc_responsive

The Harlem Globetrotters

About This Project

While the Harlem Globetrotters have achieved fame across the world over many decades, the team was relatively unknown in the Chinese market that is unfamiliar with the team’s style of basketball.

From day one, Dan Redford was tasked with establishing an official Weibo and WeChat account to grow followers in preparation for the 2018 Globetrotters China Tour and ultimately support the brand’s long-term development in China.

KEY
RESULTS

GREW WEIBO ACCOUNT FOLLOWING FROM ZERO TO NEARLY 2,000 FOLLOWERS IN LESS THAN 8 MONTHS OF OPERATION

EXECUTED SPECIAL COVERAGE OF 2018 CHINA TOUR

ACHIEVED OVER 6 MILLION CONTENT VIEWS ON THE HARLEM GLOBETROTTERS TOPIC PAGE

Custom Field

Lorem ipsum dolor sit amet

Date
Category
Client Portfolio